Articles.
Articles, industry insights and marketing advice from our team.
Why Marketing for Gaming & Tech is Still Important
Social media platforms empower gamers to discuss games and tech, aiding studios and brands in promoting their projects. This post discusses why marketing still has a place in your company's strategy.
The Importance Of Digital Showcases For Indie Studios
Physical events are truly back after a rough couple of years and taking center stage again. In this article, we discuss why digital events and showcases are still equally important.
2024 Marketing Strategy Planning Tips
Putting together a comprehensive 2024 marketing strategy to serve as a foundation for success is crucial. This blog post discusses tips to consider while planning your year.
Crafting Narratives that Resonate with Gaming Audiences
Crafting narratives that resonate with gamers can be challenging but rewarding, as stories shape our world & impact all aspects of our lives.
How Non-Endemic Brands Can Break into the Games Industry
There is massive opportunity for non-endemic brands to break into the games industry. We discuss how companies should start connecting to gamers.
Key Gaming Events for Marketing Campaigns
There are many gaming events for brands to connect with gamers. In this post, we discuss why you should execute year-round event marketing activations instead of focusing on a single event.
Public Relations is More Than Press Releases
Public relations can be a driving factor for the success of your game or product launch, through gaming news outlets. In this post, we explain how effective PR is much more than getting media coverage.
How to Succeed with Short-Form Video in Influencer Marketing Campaigns
Short-form video in influencer marketing can be challenging. We discuss how you can succeed in capturing the attention of your target audience.
Social Media Tips for Your Marketing Funnel
It’s essential that brands use social media to maximize their marketing and connect them with their target audience. In this post, we discuss where social media should sit in your marketing funnel.
We connect brands with gamers globally.
The games audience is massive. Heaven Media is the go-to gaming & technology marketing agency helping brands connect with gamers worldwide.
$282B+
GLOBAL INDUSTRY REVENUE
3.3B
GAMERS WORLDWIDE
22.4B
HOURS WATCHED ON TWITCH 2022
The Gaming Audience.
The number of gamers is growing. There are an estimated 3.3 billion people who play games around the world, with the average age at 35-years-old.
The Gaming Opportunity.
The gaming industry is the highest grossing entertainment industry on the planet – with new and exciting crossovers into the wider cultural landscape.
Brands have barely scratched the surface of gaming potential. Early adopter companies have benefitted greatly from getting involved in the industry.
Being successful requires the guiding hand of an agency that deeply knows the games industry, and most effective ways to reach gamers.
Who Is Playing The Games.
Gamers are a diverse demographic. Nearly 60 percent of gamers are under the age of 34. Women are also a rising part of the gaming audience – nearly half of all gamers are women. Since 2018, the number of women in gaming has risen by 14%.
Source: GWI Gaming, 2023.
What Games Gamers Play.
There are more than 30 different video game genres that contain tens of thousands of games battling for the attention of gamers. Live service games like Call of Duty, Fortnite, EA FC and GTA V — as well as Minecraft, Super Mario, PUBG and more — are capable of retaining player bases for years.
Traditional ads won't work.
The global adblocking rate is 35.7%, meaning many gamers won’t see your ads at all. Brands need a new way to reach their audience.
*Source: Statista; adblocking penetration in selected countries, 2024.
Games are where audiences spend their time.
On average, people aged 15-24 spend 8 hours per week playing video games.
Gamers have more disposable income.
Gamers have more than double the discretionary income compared to non-gamers ($488 vs. $210) .
The games industry no longer niche marketing.
93% of media buyers intend to run gaming campaigns by 2025.